No, except in a huge list of cases and for all these reasons, in fact SEO is still key to performing well online. Except what we think of as SEO is dead and buried. Confused? Lost already? You’re not alone. Let’s go back to the basics and look at the question again. Search Engine Optimisation has become the black magic of marketing. Some people portray the act of making your website easier to find, as being akin to brewing up a magic potion in a lair on a high mountain at winter solstice. In fact, it’s just about making it so that when people search for your product of service they find you. Making your website optimal for the search engine of choice, which is Google, for 3.5 billion searches a day, the search engine is always Google. In simple terms SEO is getting your site as close to the top as possible. It’s about ticking all the boxes and being a better website than all your competitors as far as the Search Engines are concerned. There are the basics, such as good quality content, ensuring that customers stay on your page as long as possible and engage with the content, and that it’s obvious to the bots that are indexing your site that the information they want is on your site not your competitors. Once upon a time SEO was about keywords, and getting more of those keywords on the page than the next person. This lead to pages filled with random junk that was barely readable, in fact on occasion it wasn’t written for humans, instead for computers to read. But as computers have improved so has the techniques to get your site up the rankings. Now SEO is in many ways a finer art, that combines the needs of the algorithm, with the words your target market is likely to be typing into the search bar. So yes SEO still matters, but it’s no longer something that can be done with guess work and good luck. Someone optimising your site will know how to have the content you need created, the social media links added, the positive reviews placed so that people and bots can find them. Beyond that the page titles, breaks, even the descriptions of the images are all key parts of your site. Don’t waste your time putting money and effort into a page that hides away on the second page.
Read Full Article Here: Does SEO Matter Anymore?
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